Khalid H.
PROFESSIONAL SUMMARY
A results-driven professional with over two decades of experience in administrative leadership, strategic communication, and digital marketing — now certified in IT project management. I began my career in institutional public relations and corporate executive administration, developing strong skills in stakeholder engagement, organizational communication, and operational oversight. I then reinvented myself as a self-employed web designer and digital marketer, adding SEO, e-commerce, and campaign management to my toolkit. Most recently, I earned the IBM IT Project Manager Professional Certificate (Coursera, July 2026) — an 11-course program covering IT fundamentals, software engineering, Agile & Scrum, project lifecycle management, risk analysis, and CAPM preparation — while maintaining a 3.78 GPA in my ongoing Bachelor's in Business Administration at the University of the People. I bring a rare combination of institutional experience, certified IT project management skills, and cross-cultural adaptability — and I am now seeking roles where these converge to deliver real impact.
EDUCATION
Bachelor's Degree — Business Administration (In Progress)
University of the People (UoPeople) | Online, USA 2024 – Present
Diploma in Public Relations & Media (2 Years)
Sudan University of Science and Technology | Khartoum, Sudan 2001 – 2003
• Studied core disciplines including media theory, press writing, corporate communications, and public affairs.
• Developed foundational skills in media production, event coordination, and institutional communication strategies.
Diploma in Office Productivity & Operations
Sokrab Institute for Typing and Commercial Studies | Khartoum, Sudan June 1998
• Intensive training in Microsoft Office Suite (Word, Excel, Access, PowerPoint) and Windows operations.
• Achieved "Excellent" marks in MS Access and MS Excel; established foundational skills in digital data management.
PROFESSIONAL EXPERIENCE
Web Designer & Digital Marketer
Self-Employed | Giza, Egypt March 2014 – Present
• Design and develop responsive, user-centric websites using WordPress and Adobe Suite.
• Execute multi-channel campaigns (SEO, SEM, Social Media) to drive brand awareness and lead generation.
• Optimize UI/UX and landing pages based on analytics to improve user retention and conversion rates.
• Monitor web traffic and campaign ROI using Google Analytics to deliver data-driven growth insights.
Director of the General Manager's Office
Tor Seena Co. Ltd | Khartoum, Sudan August 2007 – March 2014
• Managed the General Manager's daily operations, complex calendars, and scheduling across multiple time zones.
• Served as primary liaison between the GM and internal departments, stakeholders, and external partners.
• Drafted and reviewed official correspondence, executive reports, and board meeting minutes.
• Spearheaded planning of executive retreats, international travel itineraries, and high-profile corporate meetings.
• Implemented digital filing systems and streamlined procedures to improve administrative efficiency.
• Monitored special projects and departmental KPIs on behalf of the GM to ensure timely delivery.
• Ensured all operations met corporate governance standards while handling strictly confidential information.
Public Relations Officer
Bagdan Co. Ltd | Khartoum, Sudan March 2005 – July 2007
• Led email-driven media relations; managed digital press lists and online newsroom updates.
• Developed and distributed Electronic Press Kits (EPKs) on CDs and via downloadable web links.
• Utilized early online clipping services to track brand mentions across news portals and traditional print.
• Oversaw production of marketing collateral including brochures and annual reports using Adobe Creative Suite.
• Coordinated press conferences and product launches, managing vendor contracts and media RSVPs.
• Collaborated with IT to manage the company website's News & Events section via early CMS platforms.
Computer Administrator
Al-Raed Media Production Center | Khartoum, Sudan February 2003 – March 2005
• Managed and maintained Windows XP and Mac OS X workstations for high-end media production.
• Provided technical support for NLE platforms: Avid Media Composer, Final Cut Pro 4, and Adobe Premiere Pro.
• Maintained Local Area Networks (LAN) and optimized broadband connections for faster file transfers.
• Installed and configured Video Capture Cards and FireWire peripherals for digital video ingest.
• Organized and digitized physical media libraries into searchable digital databases
Collaborator — Public Relations Department
Sanabil Alshamal Co. Ltd | Khartoum, Sudan March 2001 – March 2002
• Drafted press releases and coordinated distribution to regional and national media outlets.
• Managed daily press clippings and maintained physical archives of print and broadcast coverage.
• Assisted in organizing press conferences, trade shows, and corporate events including logistics and RSVP management.
• Maintained a comprehensive database of media contacts and conducted telephone pitching to secure story placements.